Cape Town startups don’t need more data. They need insights that drive real results.
If you do market research the same way as everyone else you’ll get the same answers. Instead learn from outside your industry. Ask questions like “How would a Netflix producer understand my market?” or “What would a luxury hotel ask my customers?” Use these creative questions to guide your polls and interviews.
Make your research an experience. Host a “Customer Feedback Jam” at a Cape Town coffee shop and invite your top clients to brainstorm new ideas. Set up a “Live Pain Point Board” at your next local event to gather feedback in real time.
Share your findings with visuals. Use infographics and Instagram stories to make your insights easy to understand and share. This approach makes your research memorable and actionable.
Bizconnexity helps Cape Town startups and SMMEs unlock the questions and formats that make market research your secret weapon.
Contact us to discover how our Cape Town market research services can help you understand your audience and grow your business.
